Mala Brand Identity

Finalized brand identity for @malaboots. The logotypes are inspired by the imperfections of hand-crafting leather boots and the grittiness of the streets of Guatemala. There are two volcanoes in the area where these boots are made so I took the crossbars out of the As to symbolize that. The pattern is a modern take on some traditional textile patterns but roughed-up to match the grittiness of the logos. Included in the toolbox was a clean version of what will be embossed in leather. I didn't want the texture of the final logo to fake the texture (it's like printing cardboard texture on cardboard, gross), I want the leather to wear down its own texture into the logo. Excited how this turned out and even more excited for the future of @malaboots!