Unity Madness Sale logo

This was the logo and iconography for a 'Madness Sale' on Unity's marketplace for game assets. I started by looking for logos with 'madness' in them already but couldn't find any. So I started sketching first followed by type explorations in Roboto, Unity's font. This logo was created on a 10 hour flight from San Francisco to Dublin.

For the full story of how it was designed click here:
https://www.behance.net/gallery/45961711/Madness-Sale