Christinawhitfield Hellmann

Hellmann's launched their Organic and Carefully Crafted lines, both spreads that do not include GMO sourced ingredients and are free from concerning additives. Several shelf flags and recipe cards were created to educate shoppers on the benefits of the new lines. Attractive photography further showed how the spread could be used outside of the traditional usage. Finally, a coupon was included to further entice potential chefs.