Logo: Denver Orthodontics Company

Had fun with this branding project for a company in Denver called 5280 orthodontics. Everywhere I looked online, I saw hundreds and hundreds of other ortho companies always using the braces in their logos. Could barely tell them apart. I purposefully wanted to push away from that overplayed concept of connectivity.

Instead, I chose to focus on the concepts of elevation and symmetry with a subtle combination of the letter O and a mountain. See attachments for reference. Combined with a tagline "Elevate your smile" the branding project came full circle.