Iron Roots Strength Academy

Identity design concept for Iron Roots Strength Academy based in Juneau, Alaska.

Client is from Pennsylvania and wanted to incorporate a keystone. Juneau is know for it's Native history which is why I chose this style. The client requested that the main focal point of the logo be a kettlebell with roots coming from the bottom in a tribal badge...this was my stylized interpretation.

Enjoy.

More by DBC

View profile