Lite word-mark.

Took a slight different route on creating this word mark for LITE. Started building the foundation with the pen-tool set on stroke, worked quite well but the type lacked his stylish factor so I decided to outline the strokes and make certain strokes and curves thinner which resulted in a more unique character. Attached an example which I think makes it bit more clear what I mean.

Connect and run all your business together with Lite, from managing your team to communication with customers, from day-to-day tasking to forward forecasting, from invoicing to getting paid, lite integrates it all in one place.

Inquiries: paulvonexcite@gmail.com