Opel Paris Motor Show

This brand identity is a deliberate departure from the usual booth designs and uses one of the oldest narrative techniques – the perspective theater. This innovative approach marks the beginning of a new era – the democratization of e-mobility – that Opel is launching with the longest-range electric car. The booth design, which conveys the courage of the brand to take a new road, creates an emotional experience for everyone through the use of artistic, humorous visual language and imagery.

Creative directed by Fabian Tank, eventlabs GmbH, for agency VITAMIN E in cooperation with Tim John.

photos by: diephotodesigner.de