Booyah Logo

After staring at the previous version of this logo for weeks, I decided to scrap it and redraw it completely. I had been iterating on a drawing/idea that was flawed to begin with, so no amount of point pushing was going to save it.

I took it in a similar direction, but this time I fully embracing the organic brushscript. The result is much more whimsical, energetic, and—most importantly—more appropriate for the brand. I'm really pleased with how it turned out.

Thanks so much to all of the talented folks that helped me out with some feedback on this.