Hustler Turf Equipment – 2017 Product Line Booklet

This 48 page booklet was a blank slate, doing away with what had been done in years past, rethinking everything.

A few of the changes that contribute to a whole new look:
- A new more fitting display typeface for headlines provides better contrast against body.
- Did away with product logos in favor of text.
- Use one line that describes what makes each model special as opposed to listing multiple technical features.
- Background images that bring in the environment each machine is intended for.
- Every machine was re-shot at a lower more dynamic angle.
- A 13° angle has been incorporated throughout the booklet echoing Hustler’s new more aggressive/angular fuel tanks.