Fitness Ocean - Branding

The title Fitness Ocean has a brief story, The Founder of Fitness Ocean is so passionate about fitness and entrenched a fitness studio and is planning to start one in Goa. The ocean and the blue colour symbolises the studio yet to be started in Goa. The overall design of the logo portraits a yoga asana if seen very closely.
The large S underneath the sun represents the father of Mr.Ranjith “Santhanam”.
The logo also tells us that the studio is unisex. The ocean is the hair of a women. The same also shows the biceps of a guy, the sun acts as the guy's bicep peek. The logo also embodies the math symbol infinity 'cause fitness as no levels.