Eye Spy An Insight

The whole creative process is triggered by a creative insight. The only thing is: an insight doesn’t just come to you, you have to track it down. And it can come from just about anywhere. Whether it be a joke a friend makes or a news clip you just so happen to hear faintly in the background, we’re constantly observing everyone and everything around us until we finally capture that one perfect nugget of truth.

The piece will be at Cannes this year on some neat billboards.