From Brand Values to Content Strategy
Good content and copy strategies rely on the outcomes of brand strategy in order to stay true to brand style, voice, tone and messaging. Similarly, good UX relies partly on the outcomes of brand strategy in order to stay true to brand aesthetic, visual language, and desired emotive response.
For Frame.io, brand voice and tone was intentionally direct and declarative, and sought to convey empowerment and innovation. As such, we crafted headline copy that was matter-of-fact and unapologetic, and used phrasing and cadence to convey professionalism and strength.
Shout-out to @John Oates for the shot concept.
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