"Food City" Concept

I was in Chattanooga last week and visited "Food City" for the first time. My experience was tarnished by the store's horribly outdated branding. Gives off a strong circus-y vibe.

I couldn't get it out of my head, so I went home and worked up alternate branding—branding that would actually make me want to stop and shop at Food City.

Yeah ... I went a little overboard with the custom font.

Fun little daily exercise. Just to clarify ... this is not official in any capacity.