Responsive Stay Salty Brandmark
Stay Salty is an upcoming surf lifestyle blog and label from Obsurfation founder, Dave Nixon. Stay Salty sets out to curate only-the-most-awesome-and-insightful content relating to coastal culture in Australia and across the globe.
We took a ‘responsive’ approach by creating three different versions of the brandmark, at varying levels of detail. This ensured that the identity was flexible enough to fit any application, regardless of size.
The loose, hand-rendered style, low-fi photography and flag motif is intended as a reminder to get out there and enjoy the simple things in life.