Chennai Mirchi - Branding

I got this opportunity for designing a brand for a fine dine restaurant which they gonna launch in London. Big Responsibility, huh? Sketched more than 135 doodles, it's a premium restaurant what will work what doesn't? Confused, Completed a fluke note. Still I felt something was missing. I needed a break n took a walk in the streets, I crossed lot of small hotels and roadside food stalls there. While Crossing a FastFood Centre, I accidentally figured out this will work. I'm gonna design for a Premium Brand Restaurant, Cooking is common in any ways. I noticed the fast food cook sautéed the fired rice high in the thin air, That's where my idea born. I started to Sketch again and here we go, the final output of Chennai Mirchi.