Angel Cube Brandmark

Angel Cube is a Melbourne-based, mentor-driven startup accelerator. It invests in web and mobile startups with big ideas and exceptional teams. To kick-off the 2014 program we created a new adaptive brand identity based around the idea of ‘disruption’—a term commonly used in the startup industry.

The disruption motif carries through to every touchpoint of the brand, with type morphing the shape of surrounding elements. We’re told it perfectly represents the impact AngelCube alumni make in their respective industries.

Full case study → http://www.shorthandstudio.com/projects/angel-cube/