Real Estate Lot Signs

This project focused on flipping a traditional idea like real estate signs on its head. Instead of a boring sign that no one pays much attention to, I felt more could be done with color pop and witty taglines that would stop prospecting home buyers in their tracks, pun intended, and get them to pay attention to what was being said. The end goal was any development or placement of this sign would make people read what it had to say, remember the builder, and think to themselves, "Wow, that's different." So far it's been a home run.