ClubConnect Brand Identity

Recently approved Brand Identity for ClubConnect, an education and workflow platform for Athletic Clubs. Gyms like Golds and Lifetime Fitness use this platform everyday to manage and grow their team.

This one was a great challenge on building out a system that we can then brand each of their core products. Each product has a icon and imagery that intertwines with that icon.

We did everything from brand positioning to the full identity package. Now we are on to building out all of the collateral!