Buddy L

For this one, I wanted to move Buddy L from a wordmark and show off its personality with a brandmark.

A bit about Buddy L Toys:
(from Wikipedia)

Buddy L (or Buddy "L" or Buddy-L) is an American toy brand and company founded in 1920 as the Buddy L Toy Company in East Moline, Illinois, by Fred Lundahl.

History
Buddy "L" toys were originally manufactured by the Moline Pressed Steel Company, started by Fred A. Lundahl in 1910. The company originally manufactured automobile fenders and other stamped auto body parts for the automobile industry.The company primarily supplied parts for the McCormack-Deering line of farm implements and the International Harvester Company for its trucks. Moline Pressed Steel did not begin manufacturing toys until 1921. Mr. Lundhal wanted to make something new, different, and durable for his son Arthur. He designed and produced an all-steel miniature truck, reportedly a model of an International Harvester truck made from 18- and 20-gauge steel which had been discarded to the company's scrap pile.

Original wordmark:
https://hobbydb-production.s3.amazonaws.com/processed_uploads/subject_photo/subject_photo/image/1845/1414348523-2-2036/buddy_20red-blk_20rectangle_20door_20color.jpg

More by Josh Line

View profile