Instagram Motion Signature

Several explorations and logo animations later,
here's a small preview of the motion signature that I created for Instagram’s first global campaign.

The ‘aperture’ transition allows for use of Instagram’s gradient system, pairing them to the films. The transition also works as a way of revealing footage.

Press ‘Z’ to zoom in — and press ‘L’ if you like it.

Read more about the whole project here: https://gustavvonplaten.com/instagram