Social Hype

A little over a year ago we began developing a brand for this hot new social media app. This turned into a longterm relationship with many many months of brand and app design collaboration.

I worked alongside designer @John Oates, brand strategy dictating a need for a unique, infectious brand experience that young audiences are attracted to and users enjoy. The resulting brand is dynamic and versatile across all visual touchpoints. A vibrant, broad spectrum color palette pops and stands out among the industry landscape.

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