Burger Chef

In this dead brand exercise, I took one variation of the brand and brought it into the 21st century. The patty wearing this hat is more aspirational as you know a hat would surely envelop it. I brought some elements of kawaii into this version, as well.

A bit about Burger Chef:
(from Wikipedia)

Burger Chef was an American fast-food restaurant chain. It began operating in 1954 in Indianapolis, Indiana, expanded throughout the United States, and, at its peak in 1973, had 1,050 locations.[1] The chain featured several signature items, such as the Big Shef and Super Shef hamburgers.

In 1982, the General Foods Corporation, then-owners of the Burger Chef trademark and name, divested itself of the restaurant chain, gradually selling to the owners of Hardee's. The final restaurant to carry the Burger Chef name closed in 1996.

I remember this version of the brand from the 80s:
https://en.wikipedia.org/wiki/Burger_Chef#/media/File:Burger_Chef_Logo.svg