AHWF Landing Page

In preparation for this challenge, I read “The Ultimate Guide to Landing Pages” by Leadpages and jotted down notes on what makes a successful landing page.

Animal Hope & Wellness Foundation is an animal shelter, located in Los Angeles, that rescues abused dogs from the meat trade business in Asia. The foundation’s current landing page is filled with images and messages that fail to point users in one direction. My re-design puts emphasis on the call-to-action, stripping away all information that is not immediately necessary to helping the foundation gather leads. Instead of asking visitors to “donate”, “adopt” or “volunteer”, the new button simply asks visitors to become part of the movement of rescuing dogs. The button extends beyond the fold so that users are given a sense of which direction to follow in browsing the site.