Asymco
The new Asymco ID.
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The concept
The red arrow represents a large incumbent company. Looking forward, but unaware of disruption
below from a smaller entity.
The orange arrow represents a smaller entrant company. Hotter, moving faster and gaining share via low end disruption.
Combined they form a stacked chart, just like the ones that can be found on Asymco’s website.
More by Marc Edwards ✎ Bjango View profile
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