Kontinens.dk – Tote bags

Like a fart at a dinner date, incontinence is a secret we have been holding on to, for far too long. So hold on to your butts, as Kontinens.dk fights this tabu till the last drop. 4/10 people suffer from this condition, but are often too embarrassed to seek professional advice. The solution visualizes the feeling of having too squeeze a little too tight to hold it in. The result is bold, brave and breaks the silence.

This branding project was done in collaboration with Jonas Emmertsen, as a 24 hours creative sprint. The project was later announced winner of the YCCA Design Award, at the Creatives Circle Awards.