Publix Sustainability Microsite

A site I designed for Publix.

Decided to go a unique way with displaying how Publix does sustainability - by relating it to the everyday customer experience.

Its a storybook style narrative that brings the user through the store so they can see first hand how the seemingly ordinary items and features of the stores are considered regarding sustainability.

Worked on the general art direction, Information architecture, ui design and overall user experience.

Illustrations done by the talented @Brian Boesch and props to great development team at Push for figuring out some complex things here.

Check out the attachments for more screens.