Trek // Session Launch

Today is an awesome day for the mountain bike group here at Trek. We've been working on this bike for eight years, and the time is now - the Session 29er.

Working with one of our awesome studio photographers, Jim Carmen, I laid down art direction for the launch of these two new, sexy bikes. Attached are some of my favorites.

It's always fun working on projects where the products speak for themselves.

Media Links
http://www.bikemag.com/gear/mountain-bikes/this-is-happening-folks/
https://www.instagram.com/p/BUhIDP7BPhd/?taken-by=trekbikes