Inside Playstation - redesign sonyplaystation.com
As a part of the team involved in the redesign of the new PlayStation Global digital presence I was taken on two entire section, working closely with the UX team. Following the design assets I came up with this new blog digital experience across desktop and tablet.
Sony needed to create an immersive global design & user experience for PlayStation, the world’s leading gaming brand.
BAE Systems Applied Intelligence were selected by Sony to help them deliver a rich, immersive customer experience program that offered a personalised, consistent and rewarding PlayStation experience across any channel, device or transaction. It also needed to work across 20 different territories and a range of languages.
See it live: https://www.playstation.com/en-gb/
Agency: BAE Systems Applied Intelligence (Detica)
Client: Sony Playstation
Role: Visual and Interaction Designer Consultant
Year: 2013