Boon Vodka

Boon was built on the belief that millennial's don't have brand loyalty to alcohol. Rather, they want a good vodka that's a good price, easy to grab, and jumps from the shelf.

The bottle's design is mimic'd from the sound waves of early investor Diplo's songs. A matte texture contrasts the raised white silkscreened waves making for an extraordinary, experiential feel.

This is product photography for the for the bottle design.

Scott Pargett
Creative Director & Co-Founder at IDOL
Get in touch

More by Scott Pargett

View profile