Woolworth's

Here is the first shot of Dead Brands - Woolworth's.

I wanted to go a bit abstract with lots of curves and gradients. Fully realizing that I'm diverging from the tradition behind the brand, but this is why we do projects like this, right?

A bit about Woolworth's:
(From Wikipedia)

The F. W. Woolworth Company (often referred to as Woolworth's, or Woolworth) was a retail company and one of the original pioneers of the five-and-dime store. It was arguably the most successful American and international five-and-dime business, setting trends and creating the modern retail model which stores follow worldwide today.

Here is an example of their old branding:
https://en.wikipedia.org/wiki/F._W._Woolworth_Company#/media/File:Woolworth_Logo.svg