VICELAND - ISMOKEWEED.COM

A few months ago I had the pleasure to work with VICELAND for the release of ISMOKEWEED.COM, a website that aimed to show the different faces of weed smokers.

—Despite the fact that almost half of all Americans have used marijuana, cartoonish “stoner” stereotypes are still used to justify harsh drug laws in the US. With medical and recreational marijuana bills on the ballot in eight states, and many more considering loosening their restrictive policies, we partnered with VICELAND to turn the 2016 election into the moment marijuana users from all walks of life come out of the shadows and publicly declare, “I smoke weed.”

1 x Bronze Clio Awards