MAMA Lab (Dentsu India)

Dentsu, a leading integrated advertising agency, launched MAMA Lab, as an initiative dedicated to innovate the practice of connecting brands with mothers through real, actionable insights. MAMA Lab aims at gaining insights into mothers and motherhood in India that will truly go beyond oft-repeated motherhood statements. MAMA Lab is a Dentsu project started originally in Tokyo. In India, MAMA Lab's vision is to be an ongoing visual and oral biography of Indian mothers. In an endeavour to create an ever-expanding yet granular picture of mothers in India, the idea is to unearth insights enabling brands to truly understand and connect with mothers. We were approached to help them with their brand strategy and branding effort.

Principals:

- #3399ff (engagement)
- #ff004d (branding)

Hours: 26
Weeks: 3 Weeks.

We are rethinking the creative agency. To learn more about us: www.lazyeight.design