Spring Festival Education Kit Packaging & Character Illustration

Packaging and character design for an education kit for Chinese Spring Festival titled "Naughty Nian & the Zodiac Zoo". The client wanted a design that featured "Nian", the main character, and highlighted the educational value of the kit as it related to specific subjects.

This was an amazing project to design for as we had full liberty to design characters, worksheets, activities, packaging and booklets.

More project scenes at http://www.cinderhouse.com.au/our-work-and-causes/naughty-nian-education-kit/