Content Recommendations Inbox & Workflows

Rapid prototyping work I did for Captora's machine learning powered content marketing platform. Digital Marketers get personalized recommendations to attract and nurture relationships with buyers.

The design objective we set out to solve for was, "How might we help marketers identify and supply the content that matches the demand intent of prospective buyers?"

Through customer and internal stakeholder interviews along with secondary research we uncovered 3 jobs-to-be-done:

1. Research
2. Execute
3. Promote

We took these insights and transformed them into simple and streamlined workflows.