Dollar General Redesign

There’s a lot of brands that I love, and there’s a lot of brands I’m not a huge fan of. One brand I thought could use an update is Dollar General, so I decided to give it a redesign. I started to look at their brand and a little bit of their history, and I saw that they started in 1939. That’s a pretty long time, and I wanted to do a rebrand that represented that. This is what I came up with. I designed a few more collateral pieces to go along with it, so be on the lookout for that later on.