Frutos del Desierto

In order to position the brand and give it a new commercial focus, we implemented a relaunch of the new brand for the company.
The brand's new aesthetic guidelines are focused on transmitting naturalness, freshness and quality. To reaffirm the brand, the following pieces were developed: logo redesign, catalog of products, labels for each of the products and packaging manual.
We want with this change, to position the brand as a pioneer in the market by giving natural products with quality.