Upweller

A shot from the very early stages of branding the Hourly Oyster House while at Heart LLC with @Tj Freda. At this point we were exploring naming options as well as how much we wanted play up the oyster imagery within the brand. This concept went unused but there were pieces of it I really enjoyed. Shout out to all the Heart dudes who put in a lot of late nights for this project!

Check out Heart here: http://www.wemakeheart.com
And the Hourly: http://www.thehourlycambridge.com

ted pioli
Designer of Products & Brands.
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