A Guide to Brand Measurement - Polar & Ipsos Whitepaper
This whitepaper was recently published on Polar's site so I get to put it on my portfolio now :)
This paper is a collaboration between Polar and Ipsos Connect. It is a research paper on brand measurement.
Check it out on Behance: https://www.behance.net/gallery/52870359/Polar-Ipsos-Whitepaper
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