A Guide to Brand Measurement - Polar & Ipsos Whitepaper

This whitepaper was recently published on Polar's site so I get to put it on my portfolio now :)

This paper is a collaboration between Polar and Ipsos Connect. It is a research paper on brand measurement.

Check it out on Behance: https://www.behance.net/gallery/52870359/Polar-Ipsos-Whitepaper