FutureProof

The brief was to create a destination site that would facilitate a conversation to equip the society of tomorrow with the knowledge to make the best choices today. FutureProof will explore the impact that automation and robotics will have on the very elements that underpin society, empowering the audience with the knowledge to make the best choices, for themselves, for their families, for their society.

Using video, each of the four facial components will come alive, inviting the user to discover more in each specific topic area; Your career, Your children, Your world, Our Humanity. From careers, to families to human kind, FutureProof will explore how automation will shape our world as we start to step into the "fourth industrial revolution".

A full interactive experience by integrating Facial Recognition Technologies within the platform, information and subsequent content would be presented to the user based on their specific emotional response and reaction to each video.

All videos will contain a set of thought-provoking statements linked to 'Life Questions' ("In the future, will my children have to compete with robots?"), specific to each of the four topics (Your career, Your children, Your world, Our Humanity).

A simple, calm UI where the content and message do the 'heavy lifting'.