Makers
A generative logo concept created last year in collaboration with @Leigh Taylor for Makers, who have positioned themselves as a company of producers who can make anything. Their new identity is dynamic, not static, much like the producers who do the work are constantly evolving.
The concept is a generative grid, the circles are in pre determined sizes (thanks to Leigh for the math). Check the attachments for a further idea of how it was created. The idea is that anything can happen to the circle, a wave could go through them, they could pulse, there could be image inside or behind, they could even change shape, or morph and merge into each other.
This was an awesome project to explore.
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