Midwest Quality Wholesale Identity

This project was completed by myself and 11 other graduate students at Iowa State University. Midwest Quality Wholesale is a branch of Faraway Stores, Inc. Midwest Quality Wholesale came to us looking for a simple logo but we gave them much more. We developed an entire system in which their company would look and function. My individual role in this project was in the development of the system and visuals for the brand. In doing so we as a group began to think about what represents and embodies the Midwest and how can we transform these ideas into visuals. After the brand was developed the web team in this group designed a website using these visuals to make it a complete system.

www.midwestqualitywholesale.com

This project was completed under the art direction of Bernard Canniffe.

Design team members: Michael Spory, Youngju Cho, Qing Guo, Samantha Barbour, Mereisa Elliot, Wonsil Jang, Jingyu Liu, Calee Himes, Julian Osorio, Brittany Thompson, and Kayla Brown.