Records Sound the Same ideas

The initial concepts didn't reflect the personable identity Sally wanted to achieve with her rebrand so I took the square sound wave and created a spiky one. The spiky concepts still weren't friendly enough so I created a curvy wave and experimented further with the wave.

A full in depth case study can be found over on my Medium - https://medium.com/@KatherineCory/designing-a-brand-for-records-sound-the-same-fba8ea29526e