VTMN | Design Exercise

Ask: Design a responsive Shopify marketplace for dietary supplements that allows individual sales as well as monthly subscriptions. The user should be able to easily browse through different categories, compare products and make purchases as well as sign up for monthly subscriptions that allow them to form a bundle to be delivered every month.

After interviewing 6 supplement users, I learned of their frustrations with their current experience of shopping for diet supplements, and found that they valued 3 things: transparency, guidance, and community.

From this, I came up with a user persona and empathy maps, a signature brand move, logo, and 3 design/branding principles to guide the experience (which are explained in the attachments).

Peep the prototype: https://invis.io/4QBIQMX9M

Hit "L" if you're so inclined! :) thxx