Soundcheck

Every month Net Magazine asks 3 designers to participate in their design challenge. They provide each designer the same brief and a few weeks to submit. Check out my entry here or the printed issue #293!

Design Brief:
This month we’d like you to design a website for a shop that sells musical instruments. It could be a brick and mortar store that specializes in one particular instrument; an online marketplace for musicians to sell things; or anything in between.

My solution:
Soundcheck is a music instrument and equipment rental company that services musicians, instructors and school music departments. This solution bridges the gap between musicians and instruments, creating
an intuitive online experience that meets their musical needs.
The photography of the instruments is important for decision making. Therefore, the UI aesthetic is clean and inviting so it doesn’t compete with imagery. I chose a vibrant pink and deep plum to represent the energy, excitement, and professionalism that ties with the music industry. Typography should also contribute to the online experience, so I chose Circular because the characteristics of the letterforms are playful, yet neutral and consistent. Aside from renting, users can rate
and share their experiences about that item, creating an online community.