Playoffs Gameday Program

Playoffs Gameday Program :: Each program was designed to feature a player profile and poster, Blues flashback, series recap, rosters, community relations story, and various ad/promotion spaces. Final size is 18x24". A new program with up to date content was produced for each home game during our playoff run. The player feature corresponded to the player rally towel for each specific game.

Based on the "We All Bleed Blue" campaign slogan, the 2017 Playoff Campaign blends together pops of yellow, heavy typography, and geometric elements with player and arena imagery. The campaign was designed to be a cross platform, multi-surface brand that allows for easy customization to fit the large variety of marketing needs.

View full project at: https://www.behance.net/gallery/52519057/2017-Playoff-Campaign

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