Oakland County Parks Logo

Our goal in the recent rebrand of Oakland County Parks & Recreation was to position the parks as one identifiable, comprehensive, and unique parks system. In addition to differentiating Oakland County Parks & Recreation from the many local, regional, and state parks in the area, the new branding gives residents a reason to discover what’s new at their County Parks.

Messaging and strategy by the brilliant @Alissa Kline!

Though ultimately the client couldn't commit to this level of a rebrand, we are extremely proud of this work!