New York Distilling Company – Logo

NYDC is a Brooklyn bound distilling company.

My approach to the project was to streamline their identity and bind it together with The Shanty. I chose a very clean, simple and graphic approach. The look is very scandinavian, the content and the labels are striped down to the essentials. I chose to redesign the Gin called: Perry Tot’s - Navy Strength Gin. The logo and the colours are inspired by: the East river, the Manhattan skyline which is best seen from the Brooklyn side, the Brownstone houses, Brooklyn-bridge and obviously the Stars and Stripes, to give it that American felling.

The project was the first of two exams in order to graduate as graphic designer from The School of Visual Communication in Haderslev, Denmark.