One Icon, 12 Ways (Part II)

Exploring a bunch of ideas for how to communicate "design" in the Format app.

Within our product, design refers to the theme customizing controls that allow our users to modify the appearance of their online portfolio (e.g. typography, colour, layout, etc.)

Because it covers such a broad feature, we ended up going with the abstract geometric icon in the top left corner — always accompanied by an explanatory text label, of course!