Butterscotch Proposed Logo System

Here's the proposed logo system for Butterscotch, complete with favicon, logo, monogram/icon, and some secondary marks for use on coffee cups and signage.

Some more custom lettering on the "Fresh" seal I proposed as a stamp for the coffee and a light up sign that would be on when hot coffee was ready, kind of like the Krispy Kreme "hot now" sign. Ended up getting nixed, so I used it for my brand Odds and Sods, because I couldn't see it go!

Hoodzpah
Brand Identity and Type Design for oohs and aaahs

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