Format Creative Personas — Full Set

The full set of 16 creative persona illustrations for Format's new chatbot that tells you about your creative brain.

Using the research of cognitive neuroscientist Arne Dietrich, which identified four unique creative types, we developed a chatbot that only needs to ask you four questions to determine your creative persona. We took inspiration from famous creativity tests such as the Torrance Tests of Creative Thinking, the Remote Associates Test, and The Candle Problem to develop our questions—with a Dr. Dahl twist. Paired with the genius of a completely fake doctor, our Creativity Diagnosis System™—patent pending—and Dr. Dahl are standing by to diagnose you.

Get your creative diagnosis at https://www.format.com/creative-diagnosis